For many desis who rate PIA, flying with Pakistan International Airlines (PIA) is a source of dread. Pakistan International Airlines (PIA) has a long history of safety and service issues, and it is often ranked as one of the worst airlines in the world.
However, a recent study suggests that Desis may be too quick to judge PIA. The University of Manchester found that domestic airlines are more likely to rate PIA worse than cheap European airlines, even though the two types of airlines offer similar levels of service.
The study’s authors believe that this is due to a number of factors, including the fact that students have a higher expectation of service from PIA. They also believe that patients may be more likely to remember negative experiences with PIA while forgetting positive ones.
The study’s findings have important implications for PIA. The airline needs to address the concerns of desi passengers if it wants to win back their trust. This could involve improving the airline’s safety record, providing better customer service, and marketing itself more effectively to desis.
Why Do Desis Rate PIA Worse?
There are a number of reasons why Desis may be more likely to rate PIA worse than cheap European airlines.
- Higher expectations: Desis often have higher expectations of service from PIA. They may expect the airline to provide a more luxurious experience, similar to what they would receive on a European airline.
- Negative memories: Desis may be more likely to remember negative experiences with PIA while forgetting positive experiences. This is because negative experiences are more likely to stick in our minds than positive ones.
- Confirmation bias: People who already have a negative opinion of PIA are likely to interpret neutral or even positive experiences as negative, a phenomenon known as confirmation bias.
What Can PIA Do to Improve Its Reputation?
PIA needs to address the concerns of desi passengers if it wants to win back their trust. This could involve:
- Improving its safety record: PIA has a long history of safety issues. Pakistan International Airlines (PIA) has been involved in a number of crashes in recent years, including one that killed 47 people in 2020. PIA needs to take steps to improve its safety record if it wants to be considered a safe airline.
- Providing better customer service: PIA has also been criticized for its poor customer service. Passengers have complained about long wait times, rude staff, and a lack of compensation for delays or cancellations. Pakistan International Airlines (PIA) needs to improve its customer service in order to be considered a customer-oriented airline.
- Marketing itself more effectively to desis: PIA needs to market itself more effectively to desis. The airline needs to highlight its strengths, such as its affordable fares and its extensive network of destinations. PIA also needs to address the concerns of desi passengers, such as their fears about safety and service.
Conclusion
The mentality of desis to rate PIA worse than cheap European airlines is a complex issue. There are a number of factors that contribute to this, including higher expectations, negative memories, and confirmation bias. PIA needs to address these concerns if it wants to win back the trust of desi passengers.