A viral video showing a gold statue of the cricketer Virat Kohli in Times Square, created using computer graphics (CGI) for a marketing campaign by a mattress company Duroflex, of which Kohli is a brand ambassador. Moreover, the campaign aimed to leverage the ongoing T20 Cricket World Cup 2024 in the US to promote Kohli and Duroflex in a new market.
Indian cricket superstar Virat Kohli has a new claim to fame: a life-size virtual statue at New York’s Times Square. The mattress company Duroflex, which recently partnered with Kohli, revealed this CGI-created statue on June 26. Moreover, this exciting event happened as India reached the finals of the T20 World Cup 2024.
A tweet from Duroflex shared a video of the statue unveiling, quickly capturing the attention of cricket fans worldwide. The tweet proudly announced, “Just Unveiled: A larger-than-life statue of Virat Kohli at the iconic Times Square. This is the King’s Duty; we are going global and making history! We’re delivering great sleep and great health to Virat Kohli.”
Virat Kohli, known for being one of cricket’s greatest players, received a flood of praise from fans, who called him the “GOAT” (Greatest of All Time) and celebrated his international recognition.
Kohli teamed up with Duroflex in May 2023 to promote the importance of quality sleep for a healthy lifestyle, marking his new role as the brand ambassador.
Speculations are also rife within the cricket community about the possible retirement of former Indian captain Virat Kohli and current captain Rohit Sharma from the international T20 format after this World Cup. This statue is a reminder that both players have left a huge impact on the cricket world and fans with their exceptional sportsmanship and batting techniques.
As India prepares to face South Africa in the finals of the most anticipated T20 World Cup 2024. This new statue featuring the ace batsman indicates the professionalism and dedication of the country towards sports. Moreover, it has undoubtedly sparked a conversation about cricket’s growing international presence and the enduring influence of Virat Kohli.
