Apple has announced its upcoming fall event, set for September 9, at its headquarters in Cupertino, California. This event is highly anticipated as it will likely showcase new iPhones and updates to other devices and apps.
This fall event is crucial for Apple as the company aims to address a global sales decline, particularly in China, and outline its plans for artificial intelligence (AI). Recently, Apple introduced several AI features under the banner “Apple Intelligence,” including an updated Siri and integration with ChatGPT. These features will debut on the latest Apple devices and roll out gradually later this year.
Apple faces stiff competition from rivals like Samsung and Google, which have recently launched AI features with their new Galaxy and Pixel smartphones. The invite for Apple’s event hints at the theme “It’s Glowtime,” though no additional details have been revealed. Typically, company uses its fall event to unveil new iPhones and Apple Watches, making it one of its most significant product launches of the year.
Recent sales of iPhones have slowed, partly due to minor upgrades in newer models and strong competition from Android phones that offer high-end features at lower prices. However, company reported better-than-expected sales in the third quarter, partly because the new AI features in the iPhone 15 series boosted sales. Despite this, sales in China fell by 6.5%, mainly due to competition from local brands like Huawei.
Apple iPhone 16 series will have major upgrades
Rumors suggest that the iPhone 16 series will feature significant upgrades, especially in the Pro models. These upgrades might include larger screens and advanced camera capabilities, such as a dedicated photography button. It also expects to introduce a new set of AI tools, possibly named Apple Intelligence.
Alongside the new iPhones, Apple is likely to unveil the Watch Series 10, which may have a slimmer design and a larger display. It also expects to update the AirPods lineup. It introduces new models for both entry-level and mid-range segments. For the first time, the mid-range AirPods might include noise cancellation, and the entry-level model could receive its first major update since 2019.
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Additionally, company plans to update its Mac computers with new M4 processors, with these updates likely announced about a month after the iPhone 16 launch. This busy fall season is shaping up to be an important period for Apple, potentially bringing significant changes and new products to its lineup.