ICC video features Pakistan’s iconic truck art on a Champions Trophy 2025, highlighting the country’s cultural heritage. The men’s ICC Champions Trophy will take place in Pakistan next year, the first edition since 2017. The women’s Champions Trophy, in a T20 format, will debut in 2026, hosted by Sri Lanka.
The International Cricket Council (ICC) has introduced an exciting new visual identity for the Champions Trophy 2025, set to be held in Pakistan. This refreshed branding showcases an unconventional, digital-first design that brings cricket’s energy and uniqueness to life. The ICC’s approach emphasizes bold, colorful visuals and a typographic logo that challenges traditional designs. The video also sets a playful yet powerful tone for this global tournament.
The 2025 men’s Champions Trophy will be the first since 2017, gathering the world’s top eight One Day International (ODI) teams in a high-stakes, two-week competition. This will also mark Pakistan’s turn to host, featuring iconic locations like Lahore’s historic Delhi Gate, highlighted in promotional material along with the vibrant truck art that’s a hallmark of Pakistani culture. The ICC’s video introducing the new identity captures this cultural richness, giving fans a glimpse of Pakistan’s unique artistic heritage and the intense cricketing spirit expected in the tournament.
watch ICC’s official video here: https://www.icc-cricket.com/videos/a-new-era-for-the-champions-trophy
Women’s T20 Champions Trophy
In 2026, the ICC will debut the women’s Champions Trophy in T20 format, hosted by Sri Lanka, where six elite teams will compete in a fast-paced showdown. Following a biennial format, the men’s and women’s Champions Trophies will alternate every two years, with each champion awarded the prestigious white jacket, an iconic symbol of the tournament.
ICC Chief Commercial Officer Anurag Dahiya expressed enthusiasm about the new visual identity, highlighting the mix of tradition and modernity. He described the branding as “bold and loud,” designed to capture the excitement of the Champions Trophy while connecting with cricket fans worldwide. The distinctive typography celebrates cricket’s unique language—from the shouts on the field to the names emblazoned on player kits.
The tournament is scheduled to begin on February 19, 2025, in Karachi, with matches across Karachi, Lahore, and Rawalpindi. Lahore’s Gaddafi Stadium will host seven matches, including the final on March 9, 2025. The event promises intense cricket action and memorable moments as it redefines the Champions Trophy’s identity on a global stage.
