Fashion brand Zara is facing criticism for its new limited-edition collection. Accusations have been leveled against the brand for exploiting the suffering in Gaza caused by Israeli airstrikes. The controversy erupted when Zara shared images on Instagram from its collection. Additionally, it features a model in ruins and holding a mannequin wrapped in plastic.
Zara, the popular fashion brand, is receiving criticism for its latest advertising campaign which some say bears a resemblance to scenes of destruction in Gaza. The images, are part of the campaign named “The Jacket”. It features model Kristen McMenamy standing amid rubble, limbless statues, and mannequins wrapped in white cloth and plastic.
The Spanish retailer’s atelier series, described as “a limited edition collection celebrating our commitment to craftsmanship and passion for artistic expression,” has sparked controversy. Fans and critics have pointed out the stark similarity between the campaign and the devastating scenes in Gaza. The backlash led to the deletion of some images.
Public’s Reaction
Melanie Elturk, CEO of fashion brand Haute Hijab, expressed her dismay at Zara’s post, stating, “This is sick. What kind of sick, twisted, and sadistic images am I looking at?” Palestinian artist Hazem Harb called for a boycott, condemning the use of death and destruction as a backdrop for fashion.
Instagram influencers Dr. Noor Amra and Dr. Hina Cheema also criticized the campaign. They both accuse Zara of a deliberate mockery of Palestinians. Global president of Huda Beauty, Mona Kattan, responded with a simple “Sick.”
Tim Walker photographed the controversial images with art direction provided by Baron & Baron. He depicts McMenamy in various jackets within a stark white room surrounded by wooden crates and rubble. Statues lack limbs, while white cloth and plastic wrap envelop mannequins and structures. Zara has not yet responded to the growing backlash.
This is not the first time Zara has faced controversy. In October, Israeli Arabs called for a boycott after its franchise owner hosted a far-right political figure for an election campaign event. As the backlash continues, Zara’s response to the public’s concerns remains awaited.
The Palestinian Health Ministry in Gaza reported that the number of Palestinians killed in Israeli attacks has risen to 17,700, with 48,780 injured since October 7. Zara’s attempt to showcase its commitment to craftsmanship and artistic expression has inadvertently sparked a heated debate about the boundaries of sensitivity in the fashion industry.
