Jaguar Got New Logo: Sparks Online Confusion
The recent rebrand of Jaguar has sparked considerable mockery and confusion online. The new branding includes a minimalist logo and slogans like "delete ordinary" and "live vivid". It has been criticized for its lack of focus on the company's core product: cars.
British luxury carmaker Jaguar has found itself at the center of an online storm following the release of a bold new advertising campaign. The 30-second ad emphasizes inclusivity and artistic flair, featuring diverse models alongside slogans like "Live Vivid" and "Delete Ordinary." However, what it doesn’t showcase is the very thing Jaguar is famous for: cars.
The ad, which was unveiled on social media, is part of Jaguar's rebranding effort as it transitions to an all-electric lineup by 2026. While the campaign highlights cr...