Adidas Apologizes to Bella Hadid Over Latest Olympic Campaign
Adidas issued a second apology specifically to Bella Hadid and other celebrities involved in the campaign. This came after Hadid took issue with the campaign's connection to the sensitive topic of the 1972 Munich Olympic Massacre. Adidas acknowledged it was "unintentional" and apologized for any distress caused.
Global sportswear brand Adidas has apologized to Palestinian-American supermodel Bella Hadid after she threatened legal action over a controversial ad campaign. The 1972 Munich Olympics, a tragic event where 11 Israeli athletes were killed, inspired the campaign.
Adidas stated, “We apologize for any upset or distress caused by our recent SL72 campaign, which was not meant to connect to the tragic events of the Munich Olympics". They also extended their apologies to Hadid and...