PSL 9 Shuts the Door on Surrogate Advertising
The Pakistan Super League (PSL) has closed its doors to surrogate advertising. This is a significant move, as the PSL is one of the most popular sporting events in the country. Surrogate advertising is a form of advertising in which a company promotes one product or service by advertising another.
The Pakistan Super League (PSL 9) is putting a stop to surrogate advertising. In the upcoming year, no franchises will be allowed to engage in this practice. The decision will be officially communicated during the Lahore Governing Council meeting on Tuesday, where the venue and final dates for next year's event will also be discussed.
Surrogate advertising started in Pakistani cricket a few years ago, as foreign companies sought to establish their presence by rebranding. Many of these com...