PUMA Rebrands as ‘PVMA’ to Enter Badminton Market
"PUMA" became "PVMA" on billboards and store signage in India to announce the signing of badminton player PV Sindhu as the brand's new ambassador. The campaign has generated a lot of buzz and speculation online, with many people initially confused by the change.
PUMA is a well-known sportswear brand. It has officially entered the badminton market in India by partnering with PV Sindhu, a two-time Olympic medalist and prominent badminton player. PUMA temporarily altered its logo to "PVMA" at several stores nationwide to mark this collaboration. It generates significant attention and curiosity among the public.
This strategic move is part of PUMA's efforts to expand its presence in India's rapidly growing sports sector. Badminton has seen a substantial increase in popularity....