Is there any scope for E Commerce in Pakistan?
For decades Pakistan did not even enter the race of technology and e-commerce. There are multiple reasons for this including political instability, poor leadership, an outdated education system, and many more. However, the previous decade has changed this perspective quite a bit. The world is starting to visualize the real potential of Pakistan's IT industry. The past decade proved to be a major breakthrough for Pakistan in terms of IT growth and world recognition. However, the International trade association still considers Pakistan to be a cash-based informal economy. This means, according to the international trade association, most of the transactions are made with cash in Pakistan.
Still, the rise of e-commerce in this type of economy surprises everyone. Pakistan's market started ...